Terms of Service

• Platform — the Kartlo software, dashboards, storefront templates, APIs, apps and related services at kartlo.app and any subdomain or custom domain connected to it.
• Store — an online store you create and operate using the Platform.
• Shopper — a person who visits or buys from your Store.
• Seller Content — everything you upload or create on the Platform: products, images, text, prices, policies, customer data, branding and settings.
• Plan — the subscription tier you choose, with the limits and features described on the Pricing page.
• Fees — subscription fees, add-on fees and any transaction fee applicable to your Plan.
• Staff — team members you invite to your Store.

2.1 You must be at least 18 years old and able to enter a binding contract.

2.2 You must provide accurate, complete information when you register and keep it updated: your name, email, phone, store name and, before your Store goes live, your legal business name, business address and contact details. Where required by the laws of the country your Store is set to, you must also provide your trade licence or commercial registration number.

2.3 You are responsible for everything that happens under your account, including actions by your Staff. Keep your password secure, enable multi-factor authentication where offered, and tell us immediately at support@kartlo.app if you suspect unauthorised access.

2.4 You may hold more than one Store, but each Store is a separate account subject to its own Plan and Fees.

2.5 We may refuse, suspend or close an account that we reasonably believe breaches this Agreement, presents fraud or security risk, or is prohibited by law or sanctions.

You are solely responsible for:

3.1 Legal compliance. Holding every licence, permit and registration required to sell your products in every country you sell to (for example a UAE trade licence or e-trader permit, or a Saudi commercial registration and Maroof listing), and complying with all applicable consumer-protection, e-commerce, advertising, tax, customs, product-safety and data-protection laws.

3.2 Your products. Their legality, safety, description, pricing, availability, and delivery. You confirm you have the right to sell everything you list and that nothing on your Store infringes anyone’s intellectual property.

3.3 Your policies. Publishing accurate, lawful shipping, returns, refund, privacy and terms pages on your Store and honouring them. Kartlo provides templates as a starting point; you are responsible for their content.

3.4 Pricing and taxes. Displaying total prices including all applicable taxes and fees where the law requires; calculating, collecting, reporting and remitting VAT, sales tax, customs duties and any other tax on your sales. Kartlo’s tax settings are tools, not tax advice.

3.5 Your customers. Fulfilling orders, handling returns, refunds, chargebacks, disputes and complaints, and responding to Shopper enquiries. Kartlo is not responsible to Shoppers for anything you sell.

3.6 Marketing consent. Obtaining and recording lawful consent before sending marketing by email, SMS or WhatsApp through the Platform, honouring every opt-out, and complying with the messaging rules of each country (for example TDRA rules in the UAE, TCPA and CAN-SPAM in the US, GDPR/ePrivacy in the EU) and of each channel provider (for example Meta’s WhatsApp Business policies).

3.7 Shopper data. Acting as the data controller for your Shoppers’ personal data, having a lawful basis to collect it, publishing a privacy policy on your Store, and complying with the Data Processing Agreement.

3.8 Content moderation on your Store. Reviews and other user-generated content that appears on your Store. You may reply to, report or hide reviews under our review guidelines but may not fabricate reviews or remove genuine negative reviews solely because they are negative where the law prohibits this.

4.1 You may not use the Platform to sell or promote anything illegal, counterfeit, stolen, dangerous or prohibited in the countries you sell to (including weapons, illegal drugs, tobacco and vaping products where restricted, alcohol where restricted, prescription medicines, adult content, gambling, hate material, or goods subject to sanctions), or to engage in fraud, phishing, spam, malware, scraping, harassment, or misleading commercial practices (including fake scarcity, fake reviews, drip pricing or hidden fees).

4.2 You may not use Store names, subdomains or content that impersonate any person, bank, government body, brand or other business, or that are likely to confuse Shoppers about who they are dealing with.

4.3 You may not interfere with the Platform, attempt to access other Sellers’ data, circumvent Plan limits, resell the Platform, or use it to build a competing product.

4.4 We may remove content, suspend a Store or product listing, or close an account where we reasonably believe this section has been breached. Where practical we will notify you and give you a chance to fix the issue; where the risk is serious (fraud, phishing, illegal goods, safety) we may act first and notify you afterwards.

5.1 Plans. Features, limits and prices for each Plan are set out on the Pricing page, which forms part of these Terms. We may change Plans and prices with at least 30 days’ notice; changes apply from your next billing period.

5.2 Free plan. Our free Plan is subject to product and order limits and a transaction fee on each order as shown on the Pricing page, and displays a “Powered by Kartlo” badge. If you exceed its limits your checkout remains open and we will prompt you to upgrade.

5.3 Trial. New Stores receive a trial of a paid Plan for the period shown at signup. When the trial ends your Store moves to the free Plan unless you choose a paid Plan.

5.4 Billing. Paid Plans are billed in advance, monthly or annually, to the payment method on file. Annual Plans are paid upfront. Add-ons are billed monthly. You authorise us and our payment processor to charge all Fees when due.

5.5 Transaction fee. Where your Plan carries a transaction fee, it is calculated on the order subtotal and either collected through your payment provider’s application-fee mechanism or invoiced to you monthly. Payment-provider processing fees are separate and charged by your provider.

5.6 Taxes. Fees exclude VAT and similar taxes unless stated otherwise. UAE-based Sellers will be charged 5% VAT. Sellers outside the UAE may be responsible for reverse-charge or local taxes.

5.7 Upgrades and downgrades. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of the current billing period. If your Store exceeds the limits of the lower Plan, the excess becomes read-only until it fits; nothing is deleted.

5.8 Failed payments. If a payment fails we will retry and notify you. After a 7-day grace period your Store moves to the free Plan’s limits until payment succeeds. We will not delete your Store or data for non-payment without following Section 12.

5.9 Refunds. Monthly Plan fees are non-refundable. Annual Plan fees are refundable in full if you cancel within 14 days of the initial purchase; after that they are non-refundable. Add-on and transaction fees are non-refundable. Nothing in this clause limits any refund right you have under mandatory law.

5.10 Disputes. Raise any billing dispute within 60 days of the invoice date at billing@kartlo.app.

6.1 Your payment provider. To accept card and wallet payments you must open and connect an account with a supported payment provider (for example Stripe). Your relationship with that provider, including their fees, KYC, payouts, chargebacks and disputes, is governed by their terms. Kartlo does not hold, transmit or settle Shopper payments and is not a payment service provider, money transmitter or merchant of record.

6.2 Cash on delivery and other offline methods are between you, your courier and your Shopper. Kartlo records them but does not handle the money.

6.3 Other integrations. Couriers, messaging providers, accounting tools, marketing pixels and any other third-party service you connect are governed by their own terms. We are not responsible for their availability or conduct.

6.4 Store credit and gift cards you issue are your obligations to your Shoppers, redeemable only at your Store, and you are responsible for any laws that apply to them.

7.1 You own your content. You keep all rights to Seller Content and your Shoppers’ data. You grant Kartlo a worldwide, non-exclusive, royalty-free licence to host, store, copy, display, transmit and adapt Seller Content only as needed to provide the Platform (for example resizing images, rendering your storefront, sending your notifications, generating backups).

7.2 You are responsible for it. You confirm you have all rights needed to use Seller Content and that it does not infringe any third party’s rights or any law.

7.3 Kartlo owns the Platform. All software, templates, designs, documentation, trademarks and the name “Kartlo” belong to us or our licensors. You get a limited, non-transferable licence to use the Platform for your Store while your account is active. Storefront templates may be used only on Stores hosted by Kartlo.

7.4 Feedback. If you send us suggestions, we may use them without obligation to you.

7.5 Infringement complaints. We operate a notice-and-takedown process. If you believe content on any Kartlo Store infringes your rights, email abuse@kartlo.app. We may remove content and suspend repeat infringers.

8.1 We provide a {store}.kartlo.app subdomain for each Store. Subdomains are allocated on a first-come basis, must comply with Section 4, and may be reclaimed if your Store is closed, inactive for 12 months, or the name infringes someone’s rights. You have no ownership of a subdomain.

8.2 You may connect a custom domain you own. You are responsible for its registration, renewal and DNS. We verify ownership before activation and may remove a domain that we reasonably believe you do not control.

8.3 When a Store closes, its subdomain and any connected domains stop resolving to Kartlo.

9.1 We process personal data as described in our Privacy Policy. For your Shoppers’ data we act as your processor under the Data Processing Agreement, which is incorporated into these Terms and available on request from legal@kartlo.app.

9.2 Your Store data is hosted on AWS ap-southeast-1 (Singapore). You are responsible for confirming this meets any data-localisation requirement in the countries you sell to.

9.3 We use sub-processors (list available on request) and will notify you at least 30 days before adding one that will handle Shopper data.

9.4 You may export your products, customers and orders at any time from your dashboard.

10.1 We aim to keep the Platform available continuously but do not guarantee uninterrupted service. We may perform maintenance, and we will try to schedule it outside peak hours and give notice for planned downtime.

10.2 We may add, change or remove features. We will give at least 30 days’ notice before removing a feature that materially affects paid Plans.

10.3 Support is provided according to your Plan as described on the Pricing page.

10.4 Beta or preview features are provided as-is and may change or be withdrawn without notice.

Each party will keep the other’s non-public information confidential and use it only for the purposes of this Agreement, except where disclosure is required by law. This does not apply to information that is public, already known, or independently developed.

12.1 Term. This Agreement starts when you create an account and continues until terminated.

12.2 By you. You may cancel a paid Plan at any time from your dashboard; cancellation takes effect at the end of the current billing period. You may close your Store and delete your account at any time.

12.3 By us, for cause. We may suspend or terminate immediately if you materially breach this Agreement, if your Store presents a legal, security or fraud risk, if required by law or a payment provider, or if you fail to pay Fees after the grace period in Section 5.8 and a further 14 days’ notice.

12.4 By us, for convenience. We may terminate this Agreement with at least 30 days’ notice, refunding any prepaid Fees for the unused period.

12.5 Effect of termination. Your Store goes offline, and you may export your data for 30 days after termination. After that we delete your Store data in line with our Privacy Policy, except records we must keep by law. Sections that by their nature should survive (fees owed, intellectual property, indemnity, liability, governing law) survive termination.

12.6 Inactive Stores. Free-Plan Stores with no login and no orders for 12 months may be archived after notice; archived Stores can be restored within a further 90 days before deletion.

13.1 Our warranty. We will provide the Platform with reasonable skill and care and substantially as described on our website.

13.2 Disclaimer. Except as stated in 13.1, the Platform is provided “as is” and “as available”. To the fullest extent permitted by law we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will be error-free, that it will meet the legal requirements of your specific business, or that any level of sales will result from using it.

13.3 No legal, tax or financial advice. Templates, tax settings, policy generators and guides are tools. You are responsible for verifying they are correct for your business and country.

You will defend, indemnify and hold harmless Kartlo, its affiliates, officers, employees and contractors from any claim, loss, liability, damage, fine, or expense (including reasonable legal fees) arising from: (a) your products, your Store, or your sales to Shoppers; (b) Seller Content; (c) your breach of this Agreement or of any law, including consumer-protection, tax, data-protection and messaging laws; (d) any claim by a Shopper, courier, payment provider, regulator or other third party relating to your business; or (e) your use of third-party services connected to your Store.

15.1 To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, sales, goodwill or data, however caused.

15.2 Kartlo’s total liability arising out of or relating to this Agreement in any 12-month period will not exceed the Fees you paid to Kartlo in that period, or USD 100 if you have paid no Fees.

15.3 Nothing in this Agreement excludes or limits liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be limited under applicable law.

15.4 These limits reflect the price of the Platform and the fact that you, not Kartlo, control your products and sales.

We may update these Terms. For material changes we will notify you by email or in the dashboard at least 30 days before they take effect. If you do not agree, you may terminate before the effective date; continuing to use the Platform after that date means you accept the new Terms. Changes required by law or to address security may take effect immediately.

17.1 This Agreement is governed by the federal laws of the United Arab Emirates as applied in the Emirate of Dubai.

17.2 The courts of Dubai have exclusive jurisdiction, except that either party may seek injunctive relief in any court to protect intellectual property or confidential information.

17.3 Before starting proceedings, the parties will try in good faith to resolve any dispute through legal@kartlo.app within 30 days.

17.4 Nothing in this section prevents a Seller who is a consumer under mandatory local law from relying on the protections of that law.

18.1 Entire agreement. The Agreement is the whole contract between us and replaces prior discussions. Purchase-order or other terms you send us do not apply.

18.2 Assignment. You may not assign this Agreement without our consent. We may assign it to an affiliate or to a successor in a merger or sale, with notice to you.

18.3 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including internet or provider outages, natural disasters, war, or government action.

18.4 Notices. We will send notices to the email on your account. Send notices to us at legal@kartlo.app.

18.5 Severability. If any clause is unenforceable, the rest remains in force and the clause will be modified to the minimum extent needed.

18.6 No waiver. Failure to enforce a right is not a waiver of it.

18.7 Relationship. We are independent contractors. Nothing creates a partnership, agency, franchise or employment relationship, and Kartlo is not your agent for sales to Shoppers.

18.8 Export and sanctions. You confirm you are not subject to sanctions and will not use the Platform in breach of export-control or sanctions laws.

18.9 Language. These Terms are provided in English. In case of conflict with any translation, the English version prevails, except where the law requires otherwise.

LouWard Labs, United Arab Emirates
Legal: legal@kartlo.app · Support: support@kartlo.app · Billing: billing@kartlo.app · Abuse and takedown: abuse@kartlo.app