Orders by source
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Kartlo remembers where each shopper came from and saves it on their order. With Social Sales Channels, you get a summary of orders and sales by source, so you can tell whether WhatsApp, Instagram, Google or TikTok is worth your time.
View orders by source#
Open SettingsSales channels and scroll to Orders by source, last 30 days. The table lists each source with its number of Orders and total Sales, busiest first.
Cancelled orders and test orders are not counted. Sales are the order totals as placed, before any later refunds.
Until a shopper arrives from a shared link, a feed or a social app, the table says there are no orders yet.
How a source is decided#
When a shopper opens your store, Kartlo looks at how they arrived, in this order:
| How the shopper arrived | Source shown |
|---|---|
| A link shared from the Share product panel, or the share buttons on your store | The network it was shared to, for example WhatsApp or Facebook |
| A product in your Meta catalog (Facebook Shop, Instagram, WhatsApp catalog, Meta ads) | Meta catalog |
| A product from your Google Shopping feed | |
| A product from your TikTok feed | TikTok |
| A link with your own campaign tags | The source you put in the tag |
| A Facebook, Google or TikTok ad click | Facebook, Google or TikTok |
| A link clicked on a known site | Facebook, Instagram, X, TikTok, Pinterest, Telegram, LinkedIn, Snapchat, WhatsApp, YouTube, Google or Bing |
| Typed your address, a bookmark, or any other way | Direct |
Kartlo keeps the most recent source for 30 days. If a shopper taps your link on Instagram, comes back a week later by typing your address, and then orders, the order still shows Instagram.
Tag your own links#
To track a link you post somewhere else, such as a bio link or a flyer QR code, add standard campaign tags to it. For example:
?utm_source=flyer&utm_medium=print&utm_campaign=summer
Orders from that link show Flyer as their source. Use short, lowercase names; spaces and symbols are replaced with dashes.
Source on each order#
Each order shows its source in the order header, next to the channel and date, for example Online · from WhatsApp. Orders with no source show only the channel.
The source is saved when the order is placed and does not change later. See Order lifecycle.
Orders by source and Analytics#
The Total sales by channel list in Analytics is different. It groups sales by where the order was taken: your online store, a manual order or point of sale. Orders by source tells you which outside channel sent the shopper to your online store.
See Analytics.